Emissions Free Driving

This campaign aimed to educate people about electric cars.
Emissions Free Driving


Emissions Free Driving/ 1 Million Women have partnered with Nissan Australia and the 100% electric Nissan LEAF because we believe that Electric Vehicles (EVs) are an important part of the solution to the climate crisis. This is the case especially in Australia where our cities sprawl out, and many of us live in suburbs that are not well connected to our workplaces by public transport. Transport contributes 17% to Australia’s overall emissions, and in many countries it’s the fastest growing source of emissions. In places where we’re transitioning to renewable energy, it just makes sense to switch to an electric car. That might not look like Australia right now, but we’re fighting for a future where our electricity no longer comes from fossil fuels. And as the price of renewables continues to fall, they’re making their way into our market. Plus, Australia has the most rooftop solar out of anywhere else in the world. That means many of us could charge our cars with the sun for free!

Which brings us to the next reason we’re really here for EVs, and the Nissan LEAF in particular. Because the LEAF is so affordable. Yes, it is a little more expensive than its combustion engine equivalent, but over years of use – with less maintenance than a combustion engine car, and no need to buy fuel, often EVs, and especially the LEAF, can work out cheaper for us. Nissan have even created this calculator so you can see for yourself how much you can save with a Nissan LEAF instead of a combustion engine car!

For those of us who really do have to drive to get around – which let’s face it, in Australia is a reality for many of us – we really think that EVs are without a doubt the best option for both us and the planet. We’re going to be telling you more about exactly what it’s like to drive an EV, and why it just really is a better experience! We’ll also be talking about how EV batteries are made, and weighing up whether EVs are better than combustion engine cars over their full life time, from the mining of materials, through to driving and disposal. Spoiler: they’re still better, even when you take all of that into account. If you have any questions about EVs or the Nissan LEAF, we would love to help answer them for you. Email us at [email protected]

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Campaign Details

Group Leading this Campaign: 1 Million Women

Campaign Target Type:

Who this Campaign is Targeting: General public

Main Issue of the Campaign:

Campaign Ran From: 2021 to 2022

Campaign Outcome:

Outcome Evidence: It is unclear what the goal of the campaign is, and therefore the outcome cannot be assessed.

Year Outcome Assessed:

Geographic Range of Activity:


Emissions Free Driving