Reclaim Victoria’s Environment

Building the numbers. Our Reclaim Victoria’s Environment campaign was set up in response to the previous Baillieu Government’s unprecedented attacks on our environment. We realised it wasn’t enough to run individual campaigns – we also needed a strategy to build support in key areas that determine the outcome of every state and federal election. As with so many things in politics, success hinged on building the numbers. In 2014-15 we grew our volunteer base in these crucial areas even further. In total, 1000 people volunteered to help out with our state election field campaign, and more than 600 volunteers had thousands of face-to-face conversations with undecided voters about the environment issues that matter to them. More than 400 of these volunteers were organised into local groups, forming the backbone of our election campaign. These core volunteers have helped us reach a broad cross-section of people. We currently have 13,461 Environment Victoria supporters in the eastern and south eastern suburbs in and around our target communities.