Cut the Crap


Our ‘Cut the Crap’ campaign aims to get cows and other livestock out of rivers and off river banks.
Get cows and other livestock out of rivers and off river banks

About

Cut the Crap. The damage caused by livestock accessing river banks and polluting freshwater ecosystems is the number one manageable impact on river health. Our ‘Cut the Crap’ campaign aims to get cows and other livestock out of rivers and off river banks. In the lead-up to the state election we had a lot of fun and publicity with a giant inflatable cow and an intrepid band of volunteers in cow suits spreading our message in Melbourne, Geelong, Bendigo and Ballarat.

This media work helped secure a commitment from the Andrews Government for an action plan to speed up the rate of improvement in the condition of our river banks. We have been on the advisory committee to develop the plan and have pushed hard for more action on public land on river banks. So far the government has committed an extra $10 million for 2015-16 but we are still waiting for the Action Plan.

Note: This descriptive text was copied from the Campaign's website. Some website links may no longer be active.


Campaign Details

Group Leading this Campaign: Environment Victoria

Who this Campaign is Targeting: Victorian State Government

Main Issue of the Campaign:

Campaign Ran From: 2014 to 2015

Campaign Outcome:

Outcome Evidence: States on webpage 'The 2016 Victorian state budget announced $220 million in funding for improving river health over the next four years. This includes an extra $30 million to get livestock off riverbanks following our successful ‘Cut the Crap!’ campaign in 2014 and 2015.' (sourced http://environmentvictoria.org.au/who-we-are/successes/[2/03/2017 9:06:20 AM])

Year Outcome Assessed:

Geographic Range of Activity:


Weblinks

Cut the Crap